Various styles of clothing and apparel that are in vogue at a given time are referred to as fashion trends. Microtrends are in the market for few months to a couple of years. More than the newest fashion designs, macro trends are longer-lasting and are influenced by changes in lifestyle and demographics.
Compared to the past, there is a greater demand for fashion forecasting due to the significant effect of social media and celebrities on current fashion trends. As a result, customers don’t take much time choosing the appropriate clothing style, and their preferences typically depend on the current trends that well-known people are wearing.
The Forces Behind Changing Fashion
Social and cultural changes significantly influence emerging trends. However, the other forces driving change, such as the opening up of more advanced communications technology and the globalization of markets, also impact them. The latter has given consumers quicker and more widespread access to ideas and inspirations from other societies or cultures, increasing demand for a larger variety of fashion goods.